Sometimes It’s well worth going back through old journals and old articles to put management theory in perspective. It’s almost like listening to rock from the 60s to understand many of the riffs and techniques musicians use today. Sometimes we find that old classic remains relevant and elegant if not only for its simplicity. The seminal work One More Time: How Do You Motivate Employees? by Frederick Herzberg represents, just such a relevant classic.
Herzberg begins by dissecting, into its component parts, the conventional organizational understanding of “motivation.” This understanding, says Herzberg, is not only incomplete, but is simply wrong. Herzberg insists that management theories of the day mistakenly confuse motivation with another process: KITA (Kick In The Ass). Herzberg suggests that KITA is a method of moving someone towards something by using negative or positive, physical or psychological inducements; what management would call “incentives.” The real difference, says Herzberg, is that motivation, unlike KITA, is an impetus derived from an internal urge to move towards something: The carrot and stick mechanisms of KITA are inadequate and misleading. To illustrate the folly in using incentives as a substitute for motivation, Herzberg identifies nine common employee incentives used by organizations to induce movement by employees toward increased productivity. These incentives, says Herzberg, only stimulate an employee to reach for the next higher level of reward; not to perform more efficiently. Ultimately, the organization may forever have to up the incentive ante if they want to keep the employees at the same level of performance.
Herzberg’s research unveiled an intriguing dichotomy: The things that make employees satisfied with the job are not the same things that make them dissatisfied with the job. In other words, employee satisfaction is not the opposite of employee dissatisfaction. An employee may be in any number of states: satisfied, not satisfied, not dissatisfied, dissatisfied.
Herzberg continues by examining two general factors of human needs that effect human satisfaction and dissatisfaction: hygiene factors and motivator factors. Simply put, hygiene factors encompasses all those emotions and needs at the most base and instinctual level within humans, whereas motivator factors are the higher order needs uniquely characteristic of humans. Hygiene factors, Herzberg concludes, are the primary cause of dissatisfaction, while motivator factors are the principal cause for satisfaction.
How do you motivate employees? To answer this question, Herzberg unravels the inadequacies of three general organizational behavior approaches: organizational management, industrial engineering, and behavioral science. Herzberg explains that his motivation-hygiene theory will result in “job enrichment” to bring about the most effective use of people.
Job enrichment, explains Herzberg, is best realized through a systemic and deliberate manipulation of motivator factors to create, within employees, a vested psychological interest in performing well.
Herzberg advances a method called “vertical job loading”; a process of distilling motivators from job enriching principles. Removing some job controls, increasing personal accountability for one’s own work, granting additional authority, introducing new and more difficult tasks, and assigning specialized tasks are all principles which, if enacted at the workplace, will motivate employees. Herzberg explains that these principles are the corollaries of high-order “motivator-factors” such as increased responsibility, recognition, achievement, and advancement.
Herzberg explains that changes brought about by job enrichment will have long-term effects on employee attitudes and that these changes should make each job challenging enough to exercise the skills of the employee hired for it. Those with higher level skills will demonstrate such and, therefore, will win promotion to higher level jobs. Ultimately, if even a small part of the resources we program for hygiene factors were re-programmed for job enrichment, concludes Herzberg, “. . . the return in human satisfaction and economic gain would be one of the largest dividends that industry and society have ever reaped through their efforts at better personnel management.”